Talent attraction should drive results. We make sure it does.

A boutique, women-owned agency partner helping organizations connect strategy, brand, media, technology, and data to drive real hiring outcomes.

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the real problem

Solve the right hiring problems.

Most hiring challenges aren’t caused by a single issue.
They’re driven by disconnected strategy, systems, and execution.

We identify what’s actually driving performance and build a clear, connected approach that improves how hiring works.

  • Strategy before execution
  • Connected systems, not silos
  • Built for performance

what we do

Talent Attraction, End-to-End

Six core capabilities designed to work together across the hiring journey.

Employer Brand & EVP Strategy

Define why talent chooses you and make it usable everywhere.

Candidate Experience & Career Sites

Turn interest into action with high-converting experiences.

Recruitment Marketing & Advertising

Reach and convert the right talent efficiently.

Technology & Martech Strategy

Align systems to support hiring, not slow it down.

Global & Enterprise Hiring Strategy

Scale across markets with consistency and flexibility.

Measurement & Analytics

Turn data into clear, actionable insight.

Need strategic talent leadership without hiring full-time?

We embed into your team as fractional talent leaders, helping you bring clarity, direction, and momentum to your hiring strategy.
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selected work

Talent Strategy in Action

CrowdStrike

Scaling Global Hiring Efficiently
Reduced cost per applicant while increasing qualified application volume.

 

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Hilti

Building a Stronger Talent Pipeline
Developed targeted strategies to attract and engage key talent.

 

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SitusAMC

Global EVP Alignment
Aligned global employer brand and EVP to create a consistent, scalable talent attraction strategy across markets.

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why it matters

We’re different by design.

We work as an extension of your team, not a vendor. Our approach is built on real-world experience, not theory.

  • Practitioner-led, not theoretical
  • Technology-agnostic, not platform-driven
  • Built for complexity and scale
  • Focused on outcomes, not activity

testimonials

Take It From Our Clients

“In Montego Bay, the cost per hire would have been astronomical without Hope Leigh’s digital marketing campaign. Our quality of candidates has increased, but most importantly, we haven’t missed a class since it launched—a first in 18 years of hiring in Jamaica. The campaigns are generating up to 1,000 candidates on a good week, consistently delivering high-quality prospects and ensuring we have a pipeline to meet our hiring needs.

It’s groundbreaking to tap into people who have never heard of our company before in such a small market, and we are significantly expanding our reach locally.”

Carey McElroy

Sr. Director, Client Services, PSG Global Solutions

With their solid experience and background within the Employer Brand space we’ve been able to forge a true partnership with HLMG that consistently keeps us one step ahead of industry trends in an uncertain job market.

As we made the switch from a reactive recruitment model to a proactive approach to achieve our ambitious headcount growth goals, we needed a partner that could help us introduce new, innovative ways to reach more candidates while increasing quality.

We’ve been able to introduce Programmatic Advertising alongside full digital marketing campaigns resulting in a huge increase in our talent pipelines and most importantly, almost cutting our time to fill in half.

Max Darby

Talent Attraction Manager, Hilti North America

faqs

Common Questions

What does Hope Leigh Marketing Group do?

We help organizations solve complex talent attraction and hiring challenges by connecting strategy, employer brand, candidate experience, media, technology, and data into one aligned system.

What types of hiring challenges do you help solve?

We help organizations diagnose and improve issues related to hiring performance, disconnected systems, inefficient media spend, candidate experience, employer brand alignment, technology gaps, and recruitment marketing effectiveness.

What makes HLMG different from other talent attraction agencies?

We are a boutique, women-owned, practitioner-led, technology-agnostic partner. We work as an extension of your team and focus on solving the right problems instead of selling predefined platforms or packaged solutions.

What does “technology-agnostic” mean?

It means we are not tied to specific platforms, vendors, or tools. Our recommendations are based on what will best support your hiring goals, systems, and organizational needs.

Do you work with internal talent acquisition and HR teams?

Yes. We partner closely with internal teams and often embed into existing workflows to provide strategy, guidance, execution support, and accountability.

Can you support enterprise and global hiring organizations?

Yes. We support organizations navigating complex hiring environments, including enterprise, multi-brand, and global organizations that need scalable and connected hiring strategies.

Do you only provide strategy, or can you support execution too?

We do both. Some clients engage us for strategic advisory work, while others partner with us for ongoing execution across employer branding, recruitment marketing, career sites, analytics, and technology optimization.

How do you approach new client engagements?

We start with discovery before direction. We focus on diagnosing the real problem first, then build a clear, intentional strategy aligned to your hiring goals and operational realities.

Let’s Solve a Hiring Problem

Tell us what you’re working on. We’ll help you figure out what’s next.
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