what we do
Solve the right hiring problems. Then fix them.
Most talent acquisition challenges are not caused by one issue.
They come from disconnected systems. Brand, candidate experience, media, technology, and data are not working together.
Hope Leigh Marketing Group helps you fix that.
We are a tech-agnostic, practitioner-led talent attraction partner. We do not sell platforms or plug-and-play solutions. We work alongside your team to diagnose what is broken, prioritize what matters, and build a system that actually converts talent.
If you are generating applicants but not hires, investing in media without clear ROI, or struggling to scale across markets, this is where we come in.
employer brand & evp strategy
Clarify why talent chooses you and make it usable.
A strong employer brand is not a tagline. It is a system your team can activate across every touchpoint.
We help you define, validate, and operationalize your EVP so it drives attraction, engagement, and conversion.
What we deliver:
- Employer brand discovery and research
- EVP strategy, validation, and activation
- Brand narrative and messaging frameworks
- DEI storytelling and positioning
- Content strategy and campaign alignment
- Playbooks your TA team can actually use
candidate experience & career sites
Turn interest into applicants and applicants into hires.
Driving traffic is only part of the equation. If your candidate experience is not converting, you are wasting budget.
We design and optimize the systems that turn interest into action, from career sites to CRM and nurture journeys.
What we deliver:
- Career site strategy, UX, and conversion optimization
- Information architecture and candidate journey design
- Landing pages and high-converting entry points
- ATS integration, SEO, and accessibility optimization
- CRM and talent community strategy including Beamery, Avature, Phenom, and others
- Email, SMS, and multi-touch nurture campaigns
- Lead capture, segmentation, and automation
- Funnel tracking and conversion optimization
recruitment marketing & advertising
Reach the right talent without wasting budget.
More spend does not fix a broken strategy.
We plan, execute, and optimize recruitment marketing programs that connect the right channels, messages, and audiences, with full visibility into performance.
What we deliver:
- Recruitment media strategy, planning, and execution
- Programmatic job advertising and channel mix optimization
- SEM, paid social, display, OTT and CTV, and retargeting
- Audience targeting and segmentation strategies
- Budget allocation and performance optimization
- Vendor management and accountability
technology & martech strategy
Fix your TA tech stack without adding more tools.
Most TA tech stacks are not broken because of missing tools. They are broken because nothing is connected.
As a tech-agnostic partner, we help you make your existing systems work better and work together.
What we deliver:
- ATS and CRM evaluation and optimization
- Recruitment marketing technology audits
- Tech stack alignment and integration strategy
- Data flow, tracking, and attribution setup
- Vendor selection and implementation support
- Governance, adoption, and enablement frameworks
global & enterprise hiring strategy
Scale hiring across markets without losing control.
Hiring at scale requires consistency, flexibility, and visibility.
We help enterprise and global organizations build talent attraction systems that perform across regions, brands, and business units without fragmenting the experience.
What we deliver:
- Global hiring frameworks and governance models
- Multi-market and multi-brand strategy alignment
- Localization with brand consistency
- Cross-region media activation and coordination
- Enterprise reporting and performance visibility
- Continuous optimization across markets
measurement & analytics
Know what is working and what is wasting budget.
If you cannot trust your data, you cannot improve performance.
We build measurement frameworks that give you clear visibility into what is driving hires and where to invest next.
What we deliver:
- Tagging, tracking, and attribution frameworks
- Cross-channel dashboards and reporting
- Funnel performance and conversion analysis
- Real-time insights and optimization recommendations
- Budget and performance optimization
- Data-driven decision support tied to hiring outcomes
talent advisory & fractional talent leadership
Understand what is working, what is not, and what to fix first.
Before you invest more budget, you need clarity.
We help talent acquisition leaders diagnose performance across brand, experience, media, and technology. Then we build a prioritized roadmap for improvement.
What we deliver:
- End-to-end talent attraction audit including brand, media, technology, and funnel performance
- TA maturity and capability assessment
- Funnel and conversion analysis from apply to interview to hire
- Technology and vendor evaluation including ATS, CRM, and media partners
- Prioritized roadmap tied to business and hiring outcomes
- Fractional strategic advisory and ongoing guidance
Not sure where to start?
Let’s diagnose your hiring challenges
You do not need to have everything figured out. If you are unsure what is working, what is broken, or where to focus first, we will help you assess your current state and define the right next steps.