Employer Brand & EVP Strategy
Build an employer brand people actually believe.
We help organizations uncover, articulate and activate brand identity and messaging that aligns culture, leadership, and employee experience.
The Problem
Too many employer brands sound good, but don’t reflect reality.
And both candidates, and AI, can tell.
our point of view
Employer brand isn’t a campaign, a tagline, or aspirational messaging based on a leader’s point of view.
It’s the culmination of your lived employee experience and culture, articulated in a way that answers the “What’s In It For Me” to work here for both employees and candidates.
what we do
EVP & Employer Brand Strategy
- DISCOVER: EVP and brand research
- DEVELOP: EVP and brand narrative
- DESIGN: Messaging and Creative Framework
- DELIVER: Leadership Workshops
what we do
Employer Brand Activation
- Internal & external communication strategy
- Creative direction, concepting and development
- Brand and campaign creative and messaging
- Videography & photography
- Career site development / redesign / refresh
- Recruitment marketing & messaging strategy
what we do
Talent Experience Design
- Candidate journey mapping
- Digital experience alignment
- Internal employer brand toolkits
selected work
Talent Strategy in Action
Hilti
Building a Stronger Talent Pipeline
Developed targeted strategies to attract and engage key talent.
SitusAMC
Global EVP Alignment
Aligned global employer brand and EVP to create a consistent, scalable talent attraction strategy across markets.
CrowdStrike
Scaling Global Hiring Efficiently
Reduced cost per applicant while increasing qualified application volume.
Your employer brand should be a strategic advantage.
If your EVP is unclear, outdated, or disconnected from the real employee experience, it is time to rethink how your organization shows up in talent markets.
Let’s build a brand candidates recognize as authentic and employees are proud to represent.