rb global
Scaling global talent attraction and candidate experience.
Scaling the Talent Experience
context
RB Global was operating across multiple brands and regions with inconsistent employer brand messaging and a fragmented candidate experience, making it difficult to scale hiring effectively.
HLMG Approach
We aligned employer brand strategy across business units and implemented a more unified, scalable approach to career site experience and candidate engagement.
outcome
Improved consistency across employer brand and messaging globally
More cohesive and streamlined candidate experience
Increased engagement across key talent markets and channels



